Business Brief – Restore, Habitat for Humanity

The Restore is a place I am very familiar with.  I am renovating a house in Grant Park with my parents, so we go there a lot.  It is by the Habitat for Humanity, where people may donate household items large and small. The restore then sells these items for a profit and that money goes into building houses for the less fortunate.  There are a few locations but it is a small and new business, and will likely remain small and local.  ReStore receives donations anywhere from hinges, to bathroom tubs and chandeliers. The location in Buford has a much different inventory than the one in Grant Park, but both have the same idea. In Buford, the items being donated are from local businesses or homeowners and are more common items for people who live in a suburb like Buford or the neighboring areas.  The Grant Park location has more unique, and more expensive, items, due to the fact that people are always renovating in Grant Park, like many neighborhoods in Atlanta, and many people living nearby are very creative, and like eclectic things.  The benefits of the ReStore are that it is, by nature catered to the people who will shop there, they are a company that is trying to better the community, and it is local, or easy to get to from pretty much any neighborhood in Atlanta.  My ideas for re-designing the ReStore logo would be to bring the ‘helping’ aspect to the foreground.  The logo now does have a house, and has good colors, green and blue, because these things to help to portray the idea of what this business is all about. However, I think that could be pushed a lot further.  I think currently the logo is very corporate, and it needs to have a more comforting, at-home feel. I want to portray a sense of helping or giving, and I want people to look at the sign, or business card and know that this is a great group to support.

Re-Store

Re-

House

Home

Habitat

Humanity

Green

Help

Local

Charity

Giving

Donations

Re-use